The battlefront for customers and growth has expanded beyond features and price – the best companies in the world are winning by creating amazing customer experiences.
The fact is that Customer Experience really matters. And, in our hyper-connected world, customer experiences, both good and bad, are shared quickly and widely. This presentation covers the three key tenants of Customer Experience and wraps up with a few ideas on how organizations can easily get started.
In October 2014, I was invited by the Technology Association of Georgia to talk about Customer Experience as part of their Accelerating Growth speaker series. Please take a look and let me know what you think.
Download the Accelerating Growth presentation in PDF form (if this doesn’t work, right click and select Save As…)
(view the slideshare version)