The battlefront for customers and growth has expanded beyond features and price – the best companies in the world are winning by creating amazing customer experiences.
The fact is that Customer Experience really matters. And, in our hyper-connected world, customer experiences, both good and bad, are shared quickly and widely. This presentation covers the three key tenants of Customer Experience and wraps up with a few ideas on how organizations can easily get started.
In October 2014, I was invited by the Technology Association of Georgia to talk about Customer Experience as part of their Accelerating Growth speaker series. Please take a look and let me know what you think.
Download the Accelerating Growth presentation in PDF form (if this doesn’t work, right click and select Save As…)
(view the slideshare version)
Bill Nussey's Notes 
Some brand new, eye opening statistics on just how concerned people are becoming over how their personal data is used by companies: http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/