My Commencement Speech for ATDC’s 2017 Graduation Event

On May 11, 2017, I had the privilege of addressing the audience attending ATDC’s Startup Showcase and graduation event. I began with a tongue-in-cheek title, “The Four Easy Steps to a Billion Dollar Exit.” After a few chuckles, I moved onto the real (and more practical) topic, “The Seven Hard steps to Increasing the Odds… Continue reading My Commencement Speech for ATDC’s 2017 Graduation Event

Building World Class Teams

“Never doubt that a small group of thoughtful, committed people can change the world. Indeed. It is the only thing that ever has.” –Margaret Mead Building a world class team requires hiring and retaining Very Talented People (VTP’s). I recently gave a presentation that talked about finding, recruiting and retaining these elite performers on your team.… Continue reading Building World Class Teams

The Future of Marketing Automation

“The Future of Marketing Automation hides the technology so marketers can embrace their true craft, story telling”

In November 2014, I was invited to keynote the Industry Leadership Summit, a marketer-focused event held here in Atlanta. Lisa Calhoun, the producer of the event, inspired me to go beyond the typical technology and best practices covered in similar presentations and to define the future in terms of its impact on marketers and their customers. I was really excited to deliver the presentation and really appreciated the great questions and feedback.

This is one of my favorite presentations. Feel free to download a PDF copy or view it on slideshare

And thanks to Lisa and Write2Market, click below to see a video my presentation.

Customer Experience – the New Rules for Accelerating Growth

The battlefront for customers and growth has expanded beyond features and price – the best companies in the world are winning by creating amazing customer experiences. The fact is that Customer Experience really matters. And, in our hyper-connected world, customer experiences, both good and bad, are shared quickly and widely. This presentation covers the three key tenants… Continue reading Customer Experience – the New Rules for Accelerating Growth

The Future of Sales – So You Think You’re Still Steering the Car?

The digital world has transformed virtually every aspect of modern business… except for sales. While we have new tools and processes, the basic idea driving what sales reps do day to day is largely unchanged. But there is a buyer revolution underway. According to the Corporate Executive Board research, the normal buyer will be almost… Continue reading The Future of Sales – So You Think You’re Still Steering the Car?