My Commencement Speech for ATDC’s 2017 Graduation Event

On May 11, 2017, I had the privilege of addressing the audience attending ATDC’s Startup Showcase and graduation event. I began with a tongue-in-cheek title, “The Four Easy Steps to a Billion Dollar Exit.” After a few chuckles, I moved onto the real (and more practical) topic, “The Seven Hard steps to Increasing the Odds… Continue reading My Commencement Speech for ATDC’s 2017 Graduation Event

Four Types of Innovation in Startups

Startup companies are famously innovative. I was recently asked to talk to a group at IBM’s Watson Research center about the ways early stage companies continuously create new ideas and new business models. Here is an excerpt from that presentation about four sources of innovation that fuel startup growth. By recognizing that innovation doesn’t always occur in a… Continue reading Four Types of Innovation in Startups

How to Avoid a Cultural Implosion as You Scale Your Startup

Earlier this week, I had a chance to speak at one of Silicon Valley’s larger startup events, LAUNCH Scale. Start ups can fail for many reasons. Lack of funding. Insufficient market opportunity. Poor product fit. But the most tragic source of failure occurs when a company survives all these challenges only to implode due to… Continue reading How to Avoid a Cultural Implosion as You Scale Your Startup

Content Marketing is the Fuel That Accelerates Buying

Content marketing creates ideas and perspectives that educate customers and helps elevate technology and services into offerings that directly make the buyers’ companies more successful. It is a lens that shifts the perspective from features and price towards the success of the buyer’s company. Content should be provocative, overflowing with expertise and thoughtfully written for the… Continue reading Content Marketing is the Fuel That Accelerates Buying

Brainstorming Part 3 – Rev Up the Creativity Engines

In this post, I’m going to dabble a little bit in amateur psychology and physiology. While your team never wants you to realize it, they are actually just human beings (as opposed to being super-heroes). If you take this fact into account, you can make a good brainstorming session into a great one. Encourage your team to stand up… Continue reading Brainstorming Part 3 – Rev Up the Creativity Engines

Brainstorming Part 2 – Organizing Creativity

I’m a big believer that brainstorming sessions should to be free flowing and somewhat unstructured. Fortunately, there are a few ways to organize a session that can add some structure but will actually allow it to become even more more free-flowing and creative. Consider a few of these ideas: Go somewhere new – force people out of their… Continue reading Brainstorming Part 2 – Organizing Creativity