Content Marketing is the Fuel That Accelerates Buying

Content marketing creates ideas and perspectives that educate customers and helps elevate technology and services into offerings that directly make the buyers’ companies more successful. It is a lens that shifts the perspective from features and price towards the success of the buyer’s company. Content should be provocative, overflowing with expertise and thoughtfully written for the… Continue reading Content Marketing is the Fuel That Accelerates Buying

Brainstorming Part 3 – Rev Up the Creativity Engines

In this post, I’m going to dabble a little bit in amateur psychology and physiology. While your team never wants you to realize it, they are actually just human beings (as opposed to being super-heroes). If you take this fact into account, you can make a good brainstorming session into a great one. Encourage your team to stand up… Continue reading Brainstorming Part 3 – Rev Up the Creativity Engines

Brainstorming Part 2 – Organizing Creativity

I’m a big believer that brainstorming sessions should to be free flowing and somewhat unstructured. Fortunately, there are a few ways to organize a session that can add some structure but will actually allow it to become even more more free-flowing and creative. Consider a few of these ideas: Go somewhere new – force people out of their… Continue reading Brainstorming Part 2 – Organizing Creativity

Brainstorming Part 1b – The Rules of Engagement

The five rules I laid out for my recent brainstorming session… From TED conferences to strategy planning, the best conversations and the biggest ideas are often born outside the meeting rooms. Random, unscripted discussions allow people to connect the dots in totally new ways. Wherever possible, I try to schedule in long breaks and relaxed meals. The original rule… Continue reading Brainstorming Part 1b – The Rules of Engagement