I’m putting together a 3-day brainstorming offsite for a group of IBM’s top execs. Having run hundreds of these over the years, I’ve learned a few things that I plan to apply to the upcoming session: Invite a diverse set of people – the more diverse the team, the more “out of the box” the… Continue reading Brainstorming Part 1 – The Rules of Engagement
Building World Class Teams
“Never doubt that a small group of thoughtful, committed people can change the world. Indeed. It is the only thing that ever has.” –Margaret Mead Building a world class team requires hiring and retaining Very Talented People (VTP’s). I recently gave a presentation that talked about finding, recruiting and retaining these elite performers on your team.… Continue reading Building World Class Teams
The Best of TED 2015
My 15th year at TED was one of the most amazing. Incredible speakers and even more incredible conversations. (thanks to TED’s flickr account for some of these photos). Great Quotes “Virtual Reality is an empathy machine” – Chris Milk, VR movie maker “Replicating human intelligence in a machine is the last invention we’ll ever have… Continue reading The Best of TED 2015
The Future of Marketing Automation
“The Future of Marketing Automation hides the technology so marketers can embrace their true craft, story telling”
In November 2014, I was invited to keynote the Industry Leadership Summit, a marketer-focused event held here in Atlanta. Lisa Calhoun, the producer of the event, inspired me to go beyond the typical technology and best practices covered in similar presentations and to define the future in terms of its impact on marketers and their customers. I was really excited to deliver the presentation and really appreciated the great questions and feedback.
This is one of my favorite presentations. Feel free to download a PDF copy or view it on slideshare
And thanks to Lisa and Write2Market, click below to see a video my presentation.
Customer Experience – the New Rules for Accelerating Growth
The battlefront for customers and growth has expanded beyond features and price – the best companies in the world are winning by creating amazing customer experiences. The fact is that Customer Experience really matters. And, in our hyper-connected world, customer experiences, both good and bad, are shared quickly and widely. This presentation covers the three key tenants… Continue reading Customer Experience – the New Rules for Accelerating Growth
The Future of Sales – So You Think You’re Still Steering the Car?
The digital world has transformed virtually every aspect of modern business… except for sales. While we have new tools and processes, the basic idea driving what sales reps do day to day is largely unchanged. But there is a buyer revolution underway. According to the Corporate Executive Board research, the normal buyer will be almost… Continue reading The Future of Sales – So You Think You’re Still Steering the Car?
Organizing 54,265 Photos
You know those annoying people always getting their kids or friends to line up and smile – I am one of them – I am a proud photo nerd. But since no one is going to confuse my photography skills with those of Ansel Adams, I’ve worked hard to fine tune my other photographic skills… Continue reading Organizing 54,265 Photos
Five Big Trends
Atlanta’s week long Digital Atlanta event brings together entrepreneurs, local leaders and digital experts to explore every facet of how the internet, mobile, social and digital are re-shaping business and society. I had the opportunity to kick off the week with a keynote presentation on five big trends that are transforming the offline and online… Continue reading Five Big Trends
Thought for the Day
The measure of a society is often defined by how it lifts up its underprivileged members. But, a truly great society also embraces its risk-takers, visionaries and gifted members so they can continually re-invent a better future for themselves and, ultimately, the society as a whole.
9 Things I’ve Learned That Will Turn Your Inbox Into a Power Tool
I’ve been around email most of my life. My first company, Da Vinci Systems, was one of the world’s biggest providers of desktop email. When I joined Silverpop more than a decade ago, we created one of the first turnkey, rich-media email marketing applications. Even today, as Silverpop has evolved to enable dialogs across every… Continue reading 9 Things I’ve Learned That Will Turn Your Inbox Into a Power Tool
Bill Nussey's Notes 